Marketing Toolkit

Aerial view of Polson, Montana, featuring a lake, town, and surrounding landscape. Text reads "Polson Marketing Toolkit.

Welcome to the Polson Chamber Marketing Toolkit! Whether you’re a local business owner or planning an event, this guide will help you maximize your reach, engage with the community, and attract locals and visitors to your business or event. Here is a link to the slideshow at the Business Pulse Event.

Five icons in blue circles: Facebook logo, Instagram logo, email symbol, globe, and location pin.

Social Media Marketing

Social media is a powerful tool for showcasing your business or event. Use these tips to increase visibility:

  • Facebook & Instagram – Share updates, promotions, and event details. It is fairly easy to post and schedule out of Meta Suite to both platforms.
  • Collaborative Posts – Partner with other businesses or influencers.
  • Tag the Polson Chamber – It helps expand your reach, and we can easily share your posts!
  • Use Hashtags – These help customers discover your business or event.
    • Examples: #VisitPolson #FlatheadLake #ShopLocalPolson #PolsonMT #DiscoverPolson #ExploreMontana #BigSkyCountry
Teal background with "Community Events Calendar" in large white letters. A circular logo on the left shows a moon over mountain peaks and the words "Mission Valley Events" below.

Creating & Promoting Events

The Polson Chamber of Commerce can promote your event through various avenues, including the Chamber eBlast, a weekly publication of upcoming events submitted by our members and sent out each Wednesday via email, and the Mission Valley Events Community Calendar.

Submit your events using the buttons below and collect the following details:

  • Event Name – A clear and engaging title.
  • Date & Time – Include the exact date and start/end times.
  • Location – Provide the venue name and address.
  • Event Details – A brief but informative description of what attendees can expect.
  • Organizer Information – Name, contact info, and any relevant website or social media links.
  • Cost & Tickets – Note if it’s free or requires tickets and where/how to purchase them.
  • Promotional Image – A clear, eye-catching image (1080×1080 pixels is ideal for Facebook and Instagram).
  • Call to Action – Direct people to RSVP, buy tickets, or visit a website for more info.
SUBMIT: Mission Valley Events Calendar
SUBMIT: Polson Chamber eBlast

Increase Visibility with Facebook Events

Creating a Facebook Event makes it easier for people to find and share your event.

Other Event Links for Event Posting

Cross-promote with Other Businesses

Partner with fellow business owners to share each other’s events for a broader audience.

  • Use social media, newsletters, and word-of-mouth promotion.
  • Easily create QR codes for a poster to direct customers to your content.

Maximizing Engagement

Create Engaging Content

  • Make a Reel (Short Video) – Quick, engaging videos get more visibility on Instagram and Facebook.
  • Use CapCut for Easy Editing – A free, user-friendly video editing tool. CapCut Website
  • Encourage User-Generated Content – Ask attendees to tag your event/business in their posts.
  • Collaborate on Posts—Expand your reach by working with local businesses and influencers. Add the Polson Chamber as a collaborator and tag us in your posts.

Creating a Business Profile on Google

Having a Google Business Profile helps customers find you on Google Search & Maps – and it’s FREE to set up!

Take Action Today!

✔️ Tag the Polson Chamber and use relevant hashtags in your posts.
✔️ Create an event on Facebook and submit it to the Mission Valley Calendar.
✔️ Try making a Reel using CapCut to showcase your business.
✔️ Set up your Google Business Profile if you haven’t already!

These steps will increase your business’s visibility and help strengthen Polson’s thriving local economy. Let’s work together to make Polson the best place to live, visit, and do business!